Common Mistakes Made By Suppliers That Cost Them Their Business

Due to immense popularity and acceptance of online shopping amongst suppliers as well as customers and due to the inculcation of e-commerce in almost every form and type of trade and business, the number of suppliers in the market is increasing each day. This has not only increased competition amongst the existing suppliers by giving their clients and customers new and more options to choose from but have also made the suppliers hasty. Due to this haste, some suppliers tend to make mistakes that may seem like very trivial and small at the moment but eventually lead to substantial business losses and ultimately even lead to the suppliers losing their entire businesses. Here are some of the mistakes that supplier-in-china should avoid at any cost:

Not Reaching Out:

Due to the extensive involvement of the internet and technology in business and trade market, it has become essential for the suppliers to be willing to reach out and contact potential customers and clients. Several mediums can be used for this purpose like social media platforms and websites etc. The suppliers who do not reach out to their customers eventually lose them and are at a lower probability of attracting new clients. Therefore this is a mistake one should surely avoid.

Overwhelming The Orders:

It is a commonly known fact that the purpose of any supplier is to make money as a result of taking orders from the clients and customers from all around the world. However, a common mistake that some suppliers tend to make is to overwhelm themselves with orders. This not only affects their production quality but at times they are unable to meet the deadlines. This not only takes away their clients and customers but also damages their reputation in the market. Therefore as a supplier, one should be aware of his production capability and must always ensure taking orders that can be fulfilled and completed on time.

Relying On Inventory:

It is a common misconception and false belief amongst suppliers that their inventory is their golden egg and the key to their treasure. However, keeping a huge list and relying on it is a mistake that has led to many suppliers losing their clients and business. An inventory not only required investment but also asks for resources. Therefore eventually it leads to you spending money on something that is unnecessary and rather than contributing to your business it unnecessarily increases your expenses. Therefore it is recommended to maintain an inventory only when direly needed and when doing so always ensure it is just enough to fulfill your needs.

Weak Communication:

Communication is the only channel that will help you connect with your clients and customers. If you do not communicate with your clients and have weak interaction, it is more than likely that you will be unable to understand the needs and requirements of your clients. Thus it will not only lead to ambiguity and doubt but will also drift your customer far from you. It is advised to keep an effective means of communication open with your clients to avoid any inconvenience and reduce the chances for any errors.

Not Paying Attention To Feedback:


Customer feedback is the best way for any supplier to reflect on his performance. It not only indicated the areas in which the client felt there is room for improvement but also displays the aspects that impressed the clients. When suppliers do not pay attention towards the client feedback they are unaware of their assessment and performance in the market thus can never improve.  

Comments