Common Mistakes Made By Suppliers That Cost Them Their Business
Due to immense popularity and
acceptance of online shopping amongst suppliers as well as customers and due to
the inculcation of e-commerce in almost every form and type of trade and
business, the number of suppliers in the market is increasing each day. This
has not only increased competition amongst the existing suppliers by giving
their clients and customers new and more options to choose from but have also
made the suppliers hasty. Due to this haste, some suppliers tend to make
mistakes that may seem like very trivial and small at the moment but eventually
lead to substantial business losses and ultimately even lead to the suppliers
losing their entire businesses. Here are some of the mistakes that supplier-in-china
should avoid at any cost:
Not Reaching Out:
Due to the extensive involvement of
the internet and technology in business and trade market, it has become
essential for the suppliers to be willing to reach out and contact potential
customers and clients. Several mediums can be used for this purpose like social
media platforms and websites etc. The suppliers who do not reach out to their
customers eventually lose them and are at a lower probability of attracting new
clients. Therefore this is a mistake one should surely avoid.
Overwhelming The Orders:
It is a commonly known fact that the
purpose of any supplier is to make money as a result of taking orders from the
clients and customers from all around the world. However, a common mistake that
some suppliers tend to make is to overwhelm themselves with orders. This not
only affects their production quality but at times they are unable to meet the
deadlines. This not only takes away their clients and customers but also
damages their reputation in the market. Therefore as a supplier, one should be
aware of his production capability and must always ensure taking orders that
can be fulfilled and completed on time.
Relying On Inventory:
It is a common misconception and
false belief amongst suppliers that their inventory is their golden egg and the
key to their treasure. However, keeping a huge list and relying on it is a
mistake that has led to many suppliers losing their clients and business. An
inventory not only required investment but also asks for resources. Therefore
eventually it leads to you spending money on something that is unnecessary and
rather than contributing to your business it unnecessarily increases your
expenses. Therefore it is recommended to maintain an inventory only when direly
needed and when doing so always ensure it is just enough to fulfill your needs.
Weak Communication:
Communication is the only channel
that will help you connect with your clients and customers. If you do not
communicate with your clients and have weak interaction, it is more than likely
that you will be unable to understand the needs and requirements of your
clients. Thus it will not only lead to ambiguity and doubt but will also drift
your customer far from you. It is advised to keep an effective means of
communication open with your clients to avoid any inconvenience and reduce the
chances for any errors.
Not Paying Attention To Feedback:
Customer feedback is the best way
for any supplier to reflect on his performance. It not only indicated the areas
in which the client felt there is room for improvement but also displays the
aspects that impressed the clients. When suppliers do not pay attention towards
the client feedback they are unaware of their assessment and performance in the
market thus can never improve.
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